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 Meta tags relevance to Search Engines   Internet Two Meta tags that are important are KEYWORDS and DESCRIPTION . You have to be very careful about how these are developed and positioned. Frequency and location of the keyword that is being searched are important criteria that determine relevance and hence page ranking. The search engine would generally consider the page more relevant if the keyword that is being sought is in the TITLE tag or is in the KEYWORDS tag near the top of the page. Similarly if the sought after keyword is found being repeated in the page, it may give the impression that this is a more relevant page and improve ranking. There is a caveat, though. The above is only a general rule that has been often followed by many search engines, but then there are many variants to it. Several players in the SEO industry have tried to proclaim that this is the gospel truth and hence it has spawned a large num ber of experts that suggest and resort to keyword stuffing a...

 How to make the Most out of Promotional Catalogs?   Business If you own a business, then showcasing your products or services can be done right with the help of attractive catalogs. Being in this industry for quite a few years, and observing it closely, I have noticed that catalog marketing in one of the key sales initiatives for most companies. If designed properly, it can really engage your audience through a visually enticing way. It is effective, has a good life span and is quite affordable as well. However, to run a successful catalog campaign, here are a few tips for you. Keep reading. Designing a successful and appropriate catalog and getting it printed fro m a good print shop is not a cakewalk. Minute details such as including an envelope, the stitch, etc can either make or break it for you. Plus, there are a lot more things to take care of. Sadly, most business owners rush into a print shop and submit an abrupt and “Not really there!” artworks. Avoid this! And take ...